The graphic and link above were pretty illuminating. It doesn’t take a rocket scientist to come to the conclusion that Millennials, Gen-Xers, and Baby Boomers have different preferences, but the way that it translates to business travel is fascinating.
Millennials are incredibly efficient and inexpensive to send on the road. They don’t waste time and prefer to eat on their own. While this is great for maintaining a travel budget, it can be argued that they are missing out on a great opportunity to interact with customers.
Gen-Xers are similarly frugal, but much more likely to spend time with customers or coworkers. They prefer casual dining options, but will most likely choose some type of a sit down location rather than a fast food joint. There is a lot of value in spending quality time with coworkers and preferring to eat breakfast with clients is a great use of their time.
Baby Boomers are understandably more old-school in their travel approach. They will definitely spend a little more money and time on meals, but also tend to spend a lot more time actively selling while eating.
Obviously there are a lot of random samples in the study and nothing is absolute, but it’s really interesting to see some of the trends by age group. When it comes to business travel, you have to figure out a way to strike a balance between taking a little bit of time for yourself to recharge, but also to maximize every travel dollar to show value to your company.