If you read the daily habits of some of the most successful and influential people in the world, you will find that one thing many of them have in common is being early risers.
The Rock, arguably one of the most well known and well liked people on the planet, in addition to being regarded as an extremely hard worker, wakes up as early at 3:50 AM to hit the gym. The results speak for themself. Tim Cook, CEO of Apple, while not quite the gym rat that The Rock is, wakes up at 3:45 AM, and just so happens to run the biggest business in the world. Bill Gates gets up at 4:00 AM. The list goes on and on, but you get the picture.
Salespeople have a lot to gain by getting up just a little bit earlier as well. Here are five things that you can accomplish with as little as an hour of extra time tacked on to your morning.
Send out a few personalized emails - Mass email and email lists are becoming less and less effective. They are great for broadcasting out useful information in a newsletter format, or for communicating key updates for a captive audience, but their utility in sales prospecting is fairly diminishing. Personalized email, containing truly unique references to the prospect and their business goals, on the other hand, are a great way to set yourself apart. Use your extra time in the morning to research 3 prospects and tailor one of your best cold email templates. If you do this 5 days per week, you are going to send 15 effective emails to prospects per week, before the day even starts.
Beat the morning rush - most sales veterans know that the best time to call C-Level executives is either before 8 AM, or after 5 PM. Set yourself apart from the pack and place a few calls before you start your commute
Organize your day, leaving more time for selling activity - Administrative work is a necessary evil, but doing it at the wrong time (prime selling time) is poison to your pipeline. Organize your day by clearing off unproductive meetings, researching key prospects, pre-writing a few emails, and clearing out your emails from the prior day
Read a Few Blogs for Inspiration - Another trait of highly successful salespeople is to read..a lot. There are a ton of sales and business blogs out there that will get you out of your comfort zone. In addition to this, you should have some time to check the news for any key information or updates about your key prospects
Meditate to clear your head - meditation is easily one of the best ways to reduce stress and clear your mind in advance of a productive day. There are varying theories on when to do this, but one of the best times is definitely first thing in the morning.
This doesn’t include a number of other health and wellness initiatives that you can tackle in the morning, but it gives you a taste of what you can accomplish by just starting a little bit earlier.