Cold calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. Cold calling is an attempt to convince potential customers to purchase either the salesperson’s product or service. Cold calling is generally referred to as an over-the-phone process, making it a source of telemarketing, but can also be done in-person by door-to-door salespeople.
A rite of passage and critical tool for all salespeople. Similar to “making your bones” in the Mafia.