CRM

Definition:

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An acronym for Customer Relationship Management software, which refers to software products that allow organizations to store, organize, synchronize, and search records relating to customer interactions. CRM Software may also include automation for business rules and business processes, such as contacting customers or sending out inventory replacement reminders.

Source: http://www.businessdictionary.com/definition/CRM-software.html

Decoded:
CRM - the tool that your company pays a lot of money to track leads, contacts, and pipeline. You most likely use it to 10% of its capability and ignore most of the rules in your playbook