Lead Generation Roles

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  • Lead Generation Specialist
  • Sales Development Representative - SDR
  • Business Development Representative - BDR
  • Appointment Setter

A true workhorse, this person is responsible for filling the top end of a sales teams pipeline. Some of the best closers in the world other start by generating leads and setting up appointments. This person has balls of steel and is not afraid to pick up the phone.

Farmer Roles

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  • Farmer
  • Account Manager
  • Strategic Account Manager - SAM
  • Key Account Manager
  • Relationship Manager

A person responsible for selling additional services to existing clients and/or retaining the business. Relationship building skills along with a consultative sales approach are critical to success.  This person is very likely to have a craft beer obsession.