Using Social Media to build pipeline and engage prospects. A great way to reach prospects but has become the top sales tool for weak, passive-aggressive salespeople. Don’t ignore the phone!
A prospect is an organization or potential client who resembles the sellers ideal customer profile but has not yet expressed interest in their products or services
Somebody who is not yet a customer...but will be!
The lifeblood of a salesperson. Leads can have varying levels of qualification, but we can’t survive without them
A critical person in the sales process. The best salespeople don’t ignore the gatekeeper, but rather align and endear themselves to him/her
The person who you ultimately need to convince that your solution is the best fit for. Essentially, the Father of the Bride, or the Bride...depending on where you come from